Price Differential Is NOT A Selling Point
There’s a myth that exists in the head of every business n00b. Cheaper must be better, right?
Wrong.
For a customer maybe, but not for a businessman. Think BMW, think Nike, think McDonalds. BMW and Nike are clean, nice brands that get big margins on each sale and make a lot of easy money. McDonalds is a brand that’s all dirt, hard work and minimum wages.
The point is both types of business models can work, but the business model with the biggest margins yields the best lifestyle.
Not only that, but in a market where a business trades solely on price, all they have to do is wait for the next person to come along at a cheaper price and they are stuffed!
No. Trade on reputation. Trade on quality. This is where the money is and this is where you should be as well.
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